9 Steps to Launch a Product Using Social Media

Social media is the perfect place to launch a new product or service but, to be efficient, you must come up with a well-defined plan. In his article 9 Creative Ways to Use Social Media to Launch a Product, Michael Stelzner explains his own launch methods, using actual...

7 Reasons Why your Customers Buy your Products

If you asked entrepreneurs why customers buy their products or services, many would answer: because of its high quality, its functions, its price or the accompanying customer service. Okay, but what is really unique about what you’re selling that makes people...

The 5 Stages of the Change Cycle

When I train people on how to use social media for their businesses, I am always surprised how excited they are with their newly acquired knowledge. They talk about how active they are going to be, how they need to get organised, how much fun … or how much work this...