7 Reasons Why your Customers Buy your Products

If you asked entrepreneurs why customers buy their products or services, many would answer: because of its high quality, its functions, its price or the accompanying customer service. Okay, but what is really unique about what you’re selling that makes people...

The 5 Stages of the Change Cycle

When I train people on how to use social media for their businesses, I am always surprised how excited they are with their newly acquired knowledge. They talk about how active they are going to be, how they need to get organised, how much fun … or how much work this...